Two Benefits. One Toothpaste.

Dealing with tooth sensitivity pain, and/or experiencing bleeding gums is actually very common. In fact, globally, over 50% of people who suffer from tooth sensitivity also deal with gum problems. And almost half of them don’t treat either condition with a specialized toothpaste.

Sensodyne Sensitivity & Gum toothpaste in packaging

Ipsos incidence data 2015. Exc. Medicines.

That’s why Sensodyne Sensitivity & Gum is formulated to relieve tooth sensitivity and improve gum health at the same time. And it’s active ingredient? Stannous fluoride.

What Is Stannous Fluoride?

Stannous fluoride is a chemical compound that targets both tooth sensitivity and gum health. It works like a shield by creating a barrier to protect the exposed, soft, inner part of the tooth called dentin. This shield helps prevent triggers, like cold drinks, sweets, or coffee, from reaching the nerves inside the tooth and causing pain.

It also helps target and remove plaque bacteria associated with gingivitis. And its antimicrobial activity helps improve gum health by preventing the bacteria from coming back, too.

Graphic of sensitive tooth with bleeding gums

Sensitive areas and swollen, bleeding gums

Graphic of toothpaste building protective layer over sensitive areas of tooth

Builds a protective layer over sensitive areas

Graphic of toothpaste targeting and removing plaque from tooth

Targets and helps remove plaque associated with gingivitis

Graphic of healthy gum and tooth

Relieves tooth sensitivity* and improves gum health

*With twice daily brushing

Two Benefits. One Toothpaste.

Video explaining why Sensodyne is the #1 recommended sensitivity toothpaste brand

Dr. Ruba talks about the importance of taking control with Sensodyne Sensitivity & Gum.

0:15

So, if you’re looking for effective sensitivity protection and improved gum healthSensodyne Sensitivity and Gum is the specialized toothpaste for you. With its low abrasion formula, it’s a dual action toothpaste that's specifically designed to help people with both sensitivity and gum problems. You can take control of both these conditions with one daily toothpaste, right at home.