Number 1 dentist recommended brand for sensitive teeth

Why Sensodyne?

Our mission is to provide lasting protection from tooth sensitivity. Since 1961, Sensodyne has been creating toothpastes specifically designed to help people overcome tooth sensitivity pain* while still providing other benefits such as cavity protection and breath freshening.

With nearly 60 years of commitment to providing you with pain relief from sensitivity, it’s no wonder that Sensodyne is the #1 dentist recommended toothpaste brand for sensitive teeth.

*With twice daily brushing

How Sensodyne Works – Which Sensodyne Toothpaste Is Right for You?

Code for stannous flouride, which builds a protective layer around the tooth


Code for potassium nitrate, which helps sooth sensitivity pain


Sensodyne offers a range of toothpastes for sensitive teeth pain relief, with stannous fluoride or potassium nitrate as a desensitizing ingredient. Potassium nitrate soothes the nerves inside your teeth, preventing them from sending pain signals from sensitivity pain triggers such as a burst of cold air or hot coffee. Stannous fluoride toothpaste works by creating a barrier over areas of exposed dentin – the soft, inner part of the tooth – to protect teeth from sensitivity triggers.i, ii

Sensodyne's product range can help you select which toothpaste is best for your sensitive teeth.

Sensodyne toothpastes with potassium nitrate or with stannous fluoride provide protection teeth sensitivity when you brush twice a day, every day. Benefits may include: 

  • Whitening

  • Fast Relief*

  • Gum Health

  • Breath Freshening

Learn how Sensodyne toothpaste with potassium nitrate helps manage sensitive teeth and protects against sensitivity pain, so you can choose the best Sensodyne toothpaste for you.

*In three days, with twice daily brushing.

Symptoms of Sensitive Teeth

If eating and drinking certain foods and beverages or breathing in cold air causes pain in your teeth, this may be a sign of sensitive teeth.iii

Wonman eating ice cream

Sensitivity occurs when the dentin tissue in your teeth becomes exposed. Symptoms of sensitive teeth can include a sharp, shooting pain in the teeth.iii Depending on the cause of your tooth sensitivity, the extent of the pain can vary and may only affect the teeth in a particular area of your mouth, or even just a single tooth. Common triggers of tooth sensitivity include:iv

  • Hot or cold foods and drinks

  • Sweet foods and drinks

  • Acidic foods and drinks

  • Cold air

Causes of Sensitive Teeth

Sensitive teeth can be caused by a number of different common dental issues, for example:iv

  • Dental erosion: Erosion caused by acidic foods and drinks (like sodas, sports drinks and fruit juices) can wear away the tooth enamel and cause sensitivity – not to mention increase the risk of cavity-causing bacteria.v

  • Brushing too hard: Brushing your teeth too aggressively (also called ‘toothbrush abrasion’) can wear away the protective enamel on your teeth.

  • Gum recession: Receding gums can expose the root of the tooth, leading to sensitivity.

If you’re unsure about whether or not you have sensitive teeth, or what your tooth sensitivity might be cause by, speak to your dentist. They can recommend the treatment and pain relief best suited to you.

Discover Sensodyne’s range of products to help relieve tooth sensitivity here.

Which Sensodyne Toothpaste Is Right for You?

Sensodyne offers a wide range of products that, with twice daily brushing, provide lasting relief for sensitive teeth.



Fast Relief

Gum Protection

Extra Fresh Breath

Ongoing Relief with Sensodyne

Brushing with Sensodyne toothpaste every day is important because it may take up to 2 weeks to feel full relief. Although tooth sensitivity cannot go away on its own, maintaining good oral care habits and following these tips below can help treat sensitive teeth.

Brush 2x a day, every day, with Sensodyne

Use a soft-bristled or electric toothbrush.

Floss daily

Make flossing a part of your daily routine.

Visit your dentist

Schedule a checkup every 6 months.