Seal establishing Sensodyne as the #1 dentist recommended brand for sensitive teeth

Why Sensodyne?

Sensodyne toothpaste is the #1 dentist recommended toothpaste brand for sensitive teeth.

For nearly 60 years, Sensodyne has created unique formulations to help people overcome tooth sensitivity pain* while still providing the benefits of fluoride, cavity protection, fresh breath, and whitening to maintain healthy teeth.

*With twice daily brushing

How Does Sensodyne Work?

Code for stannous flouride, which builds a protective layer around the tooth


Code for potassium nitrate, which helps sooth sensitivity pain


Sensodyne toothpastes contain either stannous fluoride or potassium nitrate as an active ingredient. Stannous fluoride works by creating a barrier over sensitive areas, while potassium nitrate works by soothing the nerves inside your teeth.

Ultimately, both offer 24/7 sensitivity protection when you brush with Sensodyne twice a day, every day.

Which Sensodyne Toothpaste Is Right for You?

Sensodyne offers a wide range of products that, with twice daily brushing, provide lasting relief for sensitive teeth.



Fast Relief

Gum Protection

Extra Fresh Breath

Ongoing Relief with Sensodyne

Brushing with Sensodyne toothpaste every day is important because it may take up to 2 weeks to feel full relief. Although tooth sensitivity cannot go away on its own, maintaining good oral care habits and following these tips below can help treat sensitive teeth.

Brush 2x a day, every day, with Sensodyne

Use a soft-bristled or electric toothbrush.

Floss daily

Make flossing a part of your daily routine.

Visit your dentist

Schedule a checkup every 6 months.