Why Do My Teeth Hurt?

If a bite of ice cream or a sip of hot coffee triggers a sudden, short, sharp pain, it could be a sign that you have sensitive teeth.

Tooth sensitivity is common and can develop over time, typically because of gum recession or enamel wear.

Woman touching cheek after experiencing sudden tooth pain


Whats sensitivity
Ice pops could be the cause of your tooth pain and sensitivity

1 in 3 people may experience tooth sensitivity1
As many as 2 in 5 young adults (18-35 year olds) may also have the condition.2 Find out if you may have sensitivity by taking our quick quiz. It takes less than a minute to complete.

Let's find out

How do you care for sensitive teeth?

Maintaining good oral care habits makes it easy to manage sensitive teeth. Once you experience sensitive teeth, it can get worse, but brushing twice a day, every day, with Sensodyne is an easy way to help alleviate symptoms, providing 24/7 sensitivity protection.

Ways to Help Treat Sensitive Teeth

Start using Sensodyne

Get sensitivity relief and long-lasting* protection.

Brush 2x a day, every day

Use a soft-bristled toothbrush.

Visit your dentist

Schedule a checkup as often as your dentist recommends.

*With twice daily brushing

With twice daily brushing

How Sensodyne Can Help

Sensodyne is specially formulated to provide daily care and protect against sensitive teeth and is the No.1 dentist recommended toothpaste brand for sensitive teeth.*

It works by creating a barrier over sensitive areas or by soothing the nerves inside your tooth, ultimately offering 24/7 protection for sensitive teeth when you brush with it twice a day, every day.

*57% of 300 surveyed dentists, 2019 (contact mystory.gb@haleon.com for claim verification).

Sensodyne products that help protect against tooth sensitivity

[1] Addy, M. (2002) 'Dentine hypersensitivity: new perspectives on an old problem', International Dental Journal, 52(S5P2), pp. 367-375.

[2] West, N. X., Sanz, M., Lussi, A., Bartlett, D., Bouchard, P. and Bourgeois, D. (2013) 'Prevalence of dentine hypersensitivity and study of associated factors: A European population-based cross-sectional study', Journal of Dentistry, 41(10), pp. 841-851..