Why Pronamel?


Why Choose Pronamel?

How to Strengthen Teeth: Looking After Your Tooth Enamel

When thinking about how to look after your teeth, it’s important to understand how your daily habits affect your oral health – from your oral hygiene routine, to what you eat and drink every day. All of these factors can affect the health and strength of your tooth enamel (the hard top layer of your teeth that protects the nerves underneath).1
The main culprit of tooth enamel erosion is acid. Every day, when we eat or drink things that are high in acids (such as soft drinks, sports drinks, tomatoes and citrus fruits), it can soften our tooth enamel and cause it to temporarily lose essential minerals.1,2 Our saliva helps to wash away these acids and ‘remineralise’ our enamel, but if this acid attack happens too often, it can eventually lead to our enamel being worn away.1
Not only can acid erosion threaten the long-term health of your teeth, it can also affect their appearance. As it wears away your enamel over time, acid erosion can expose the dentine layer underneath, causing a dull, yellow-ish discolouration in your teeth. If your enamel has been eroded, you may also start to experience sensitivity or pain when consuming hot and cold food and drinks, or find that the biting edges of your teeth are becoming worn down. Unfortunately, enamel loss can also mean that you are at a greater risk of developing cavities (holes in your teeth) later on.1,2
For all these reasons, it’s essential to know how to protect your teeth from the irreversible effects of acid erosion. And when it comes to the question of how to make teeth stronger, protecting your tooth enamel is the key line of defence.
Learn more about how to strengthen teeth by protecting your tooth enamel below.

How Pronamel Can Help Give you Stronger Enamel and Whiter teeth.*

A regular oral health care routine is essential for helping to strengthen tooth enamel and protect against erosion. This includes brushing twice daily with a fluoride toothpaste3 – ideally one that has been specially designed to help protect your tooth enamel from further damage, like Pronamel.
Pronamel is designed to help re-harden precious, acid-softened tooth enamel, helping to strengthen teeth. With a low-abrasive, pH neutral formulation, Pronamel toothpaste helps protect your enamel while you brush your teeth.
Pronamel Gentle Whitening has a unique formulation that delivers minerals to actively help to strengthen your enamel. It also helps to polish away stains for stronger, whiter teeth*.
Looking for a toothpaste for your little one? Pronamel for Children is a daily anti-cavity toothpaste specially formulated in collaboration with dentists to help strengthen teeth and help protect children's teeth from acid erosion**.
Discover the full Pronamel range today.

*vs. Sensodyne Pronamel Daily Protection
**with twice daily brushing

Sources: Clicking any of the links below takes you to an external website that is independently operated and not managed by Haleon. Haleon assumes no responsibility for the content on the website. If you do not wish to leave this website, do not click on the links below.

  1. Dental erosion. Oral Health Foundation. https://www.dentalhealth.org/dental-erosion. Accessed 11/08/20. 
  2. Dietary acids and your teeth. Mouth Healthy. https://www.mouthhealthy.org/en/az-topics/e/dietary-acids-and-your-teeth. Accessed 11/08/20.
  3. Tooth decay. Mersey Care, NHS Foundation Trust. https://www.merseycare.nhs.uk/our-services/physical-health-services/the-oral-health-promotion-team/tooth-decay/. Accessed 11/08/20.