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No. 1 BRAND FOR SENSITIVE TEETH1

^Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.
*With twice daily brushing.
1.IQVIA ™& NielsenIQ © RMS Sell Out Service, Toothpaste Sensitive Segment (client defined) Australia Grocery and Pharmacy market MAT to 30/08/2022

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*with twice daily brushing
**apply a pea-sized amount to a clean fingertip and rub gently into each sensitive area (max twice per day) for 1 minute before brushing. ^Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection. 1Nielsen© & IQVIA™, RMS/Sell Out Service, sensitive segment, Australian Pharmacy and Grocery, Total Sales and Units, MAT to 02/04/2022.

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PROVEN WITH SCIENCE
PROVEN IN LIFE2,3

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Sensodyne sensitivity and gumtoothpaste box

Sensodyne Sensitivity & Gum

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Cold ice pops that can result in tooth pain

Tips for Dealing with Tooth Sensitivity to Cold Foods and Drinks

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Sensodyne Repair & Protect Deep Repair^

Sensodyne Repair & Protect Deep Repair^

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Cold ice pops that can result in tooth pain

Tips for Dealing with Tooth Sensitivity to Hot Foods and Drinks

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^Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.

2. (GSK Sponsored) Gendreau, L. et al. (2011) J. Clin. Dent. 22(3);90-5.

3.Yang, X. Y. et al. (2014) Chin. J.Evid. - Based Med. 14(9);1126-1130.