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†Forms a protective layer over the sensitive areas of sensitive teeth. Brush twice a day for lasting sensitivity protection. *Apply a pea-sized amount to a clean finger-tip and rub gently into each sensitive area (max twice per day) for 1 minute before brushing.
Acid erosion is common, yet, many people are unaware of the effect it can have on their teeth.
Acid erosion is an oral health concern that continues to grow in prevalence. Acid erosion (also known as erosive tooth wear, enamel erosion or tooth erosion) is the process that can lead to the irreversible loss of precious tooth enamel (the tooth’s hard surface layer).
Acid erosion is primarily caused by acids contained in many everyday acidic foods and drinks, including some healthy choices like fruit and juices. When acid comes into contact with teeth, the hard enamel surface can temporarily soften, leaving it more vulnerable to damage from contact with other surfaces such as other teeth and a toothbrush.
Brushing too hard can speed up wear caused by the acids contained in food and drink. This is particularly important in the minutes after eating or drinking acidic foodstuffs when enamel is most susceptible to damage. Other causes can be regular use of acidic medication or gastric reflux.